Ebooks de Xuehua Wang en PDF et EPUB

1 Livre(s)
Télécharger le livre : Cultural and Social Influences on Consumer Behavior
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Cultural and Social Influences on Consumer Behavior
Xuehua Wang
This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. Indeed, uncertainty avoidance can exert significant influence on consumer behavior. For example, consumers in a...

Editeur : Springer
Parution : 2023-10-03
Collection : Management for Professionals
PDF, ePub

105,49 €