Ebooks de Shuya Yin en PDF et EPUB

1 Livre(s)
Télécharger le livre : Channel Strategies and Marketing Mix in a Connected World
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Channel Strategies and Marketing Mix in a Connected World
Saibal Ray , Shuya Yin
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping...

Editeur : Springer
Parution : 2019-12-14
Collection : Springer Series in Supply Chain Management
PDF, ePub

137,14 €