Ebooks de Matthias Rasztar en PDF et EPUB

1 Livre(s)
Télécharger le livre : Agile Marketing Performance Management
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Agile Marketing Performance Management
Markus Hoyer , Matthias Rasztar , Claudio Righetti , Sascha Stürze
This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory,...

Editeur : Springer
Parution : 2022-10-29
Collection : Management for Professionals
PDF, ePub

58,01 €