Ebooks de Jingyun Zhang en PDF et EPUB

1 Livre(s)
Télécharger le livre : Cross-Cultural Communication of Chinese Brands
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Cross-Cultural Communication of Chinese Brands
Jingyun Zhang
This book presents theoretical insights into key aspects of Chinese brand cross-cultural communication, such as psychological distance, implicit context, brand narrative and influence of bridge crowds.This book applies the psychological distance theory of communication...

Editeur : Springer
Parution : 2024-05-31

PDF, ePub

158,24 €