Ebooks de C.P. Lohith en PDF et EPUB

1 Livre(s)
Télécharger le livre : Strategic Marketing and Innovation for Indian MSMEs
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Strategic Marketing and Innovation for Indian MSMEs
C.P. Lohith , R. Srinivasan
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both...

Editeur : Springer
Parution : 2017-03-21
Collection : India Studies in Business and Economics
PDF, ePub

52,74 €