Télécharger le livre :  Asking Questions
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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers...

Editeur : Jossey-Bass
Parution : 2004-05-17
Collection : Research Methods for the Social Sciences
PDF, ePub

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