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Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement. Content and Copywriting:...
Editeur :
Wiley-Blackwell
Parution :
2024-07-31
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Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior...
Editeur :
Wiley-Blackwell
Parution :
2024-02-26
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A Papa Smurf or Superman...Spring or winter…Woman or man…Circle or triangle…All of the people have definitely received treatment from a physician. All right then, how are the physicians perceived? Or how do you want to be perceived if you are a physician? This is an...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2021-01-22
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'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of ContagiousHow did movements like the Arab Spring and Black Lives Matter take off when they did? How did Lord Kitchener...
Editeur :
John Murray
Parution :
2021-01-21
ePub
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Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category! Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilities...
Editeur :
Wiley-Blackwell
Parution :
2020-12-07
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An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case...
Editeur :
Wiley-Blackwell
Parution :
2019-06-05
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The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to...
Editeur :
Wiley-Blackwell
Parution :
2019-01-31
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The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s fragile concept of exclusiveness is seemingly incompatible with the...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2017-08-29
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Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and...
Editeur :
Wiley-Blackwell
Parution :
2017-05-30
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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. ...
Editeur :
Wiley-Blackwell
Parution :
2016-09-15
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Shopping Enjoyment bildet einen strategischen Ansatzpunkt für den stationären Handel, um sich von Anbietern des e-Commerce abzuheben. Auf der Basis eines theoretisch-konzeptionell fundierten Untersuchungsmodells werden in diesem Buch der Einfluss geschäftspolitischer...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2015-08-28
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Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll...
Editeur :
For Dummies
Parution :
2014-12-04
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Shake up and redefine the market by changing your game!A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and...
Editeur :
Wiley
Parution :
2014-11-24
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100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas....
Editeur :
Laurence King Publishing
Parution :
2014-08-11
ePub
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The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy...
Editeur :
Wiley
Parution :
2013-12-06
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Durch Ingredient Branding bauen Zulieferer eine eigene Marke auf und emanzipieren sich vom Endprodukthersteller. Dies ist sinnvoll, denn unter Zulieferern ist Anonymität und Austauschbarkeit weit verbreitet. Diese Arbeit zeigt auf, warum und wie sich Zulieferermarken...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2013-11-27
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In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions....
Editeur :
Wiley-Blackwell
Parution :
2013-07-08
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The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial.Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of...
Editeur :
Ilex Press
Parution :
2013-07-01
ePub
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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact...
Editeur :
Wiley-Blackwell
Parution :
2013-06-26
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Dienstleistungsunternehmen sind mehr denn je mit der Herausforderung konfrontiert, eine an Wirtschaftlichkeitszielen orientierte Unternehmensführung mit nachhaltiger Kundenorientierung zu verknüpfen. Die Notwendigkeit einer innovativen und ganzheitlichen Servicelösung...
Editeur :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution :
2013-05-02
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