Tous les ebooks de la collection "Management for Professionals" - Springer

325 Livre(s)
Télécharger le livre : Business Opportunities and Risks in China
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Business Opportunities and Risks in China
Tracy Dathe , Marc Helmold , Volker Müller
The rise of China poses a significant challenge to the existing, Western-dominated world economic order.The effectiveness of the Regional Comprehensive Economic Partnership (RCEP) is contingent on a smooth transition of the world’s economic center toward the...

Editeur : Springer
Parution : 2023-06-23
Collection : Management for Professionals
PDF, ePub

73,84 €
Télécharger le livre : Digital Marketing in the Automotive Electronics Industry
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Digital Marketing in the Automotive Electronics Industry
Jürgen Hoika , Uli Schneider
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical...

Editeur : Springer
Parution : 2023-06-08
Collection : Management for Professionals
PDF, ePub

89,66 €
Télécharger le livre : Virtual and Innovative Quality Management Across the Value Chain
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Virtual and Innovative Quality Management Across the Value Chain
Marc Helmold
This book provides professionals and academics with a holistic and practical approach to virtual and innovative quality management (QM) throughout the business value chain. It describes how to manage the value change from the supply side combining all...

Editeur : Springer
Parution : 2023-06-07
Collection : Management for Professionals
PDF, ePub

73,84 €
Télécharger le livre : Managing People in Projects for High Performance
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Managing People in Projects for High Performance
Upasna A. Agarwal , Vittal Anantatmula , Karuna Jain , Sankaran Shankar
This book examines practically useful management and people skills, and looks at competencies from the micro, meso, and macro- lens. At the micro- level, the book examines a range of competencies needed for managing oneself and others in a project environment, such as...

Editeur : Springer
Parution : 2023-05-23
Collection : Management for Professionals
PDF, ePub

63,29 €
Télécharger le livre : Innovation of Digital Economy
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Innovation of Digital Economy
Collectif
This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the...

Editeur : Springer
Parution : 2023-05-23
Collection : Management for Professionals
PDF, ePub

73,84 €
Télécharger le livre : Managing Complexity in Social Systems
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Managing Complexity in Social Systems
Christoph E. Mandl
This book explores how to manage complexity in a highly interconnected world. How can complexity be managed when it cannot be reduced? From organizational addiction to market failure, from limits to growth to the rebound effect, from tragedy of the commons to path...

Editeur : Springer
Parution : 2023-05-03
Collection : Management for Professionals
PDF, ePub

89,66 €
Télécharger le livre : Marketing and Sales Automation
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Marketing and Sales Automation
Uwe Hannig , Uwe Seebacher
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected...

Editeur : Springer
Parution : 2023-05-02
Collection : Management for Professionals
PDF, ePub

68,56 €
Télécharger le livre : Management Innovation and Big Data
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Management Innovation and Big Data
Yan Li , Zheng Qin , Yinzhou Yang
Adhering to the combination of theoretical introduction and practical case introduction, this book summarizes the basic concepts and methods in management and big data analysis at home and abroad and introduces a large number of relevant practical cases, especially new...

Editeur : Springer
Parution : 2023-04-20
Collection : Management for Professionals
PDF, ePub

68,56 €
Télécharger le livre : Cultivating Organizational Excellence
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Cultivating Organizational Excellence
Albert Ferdinand Aalders
This book offers a comprehensive approach to organizational excellence based on the author’s vast experience in managing excellence at highly innovative and dynamic organizations. It integrates various approaches into a consistent view of achieving excellence...

Editeur : Springer
Parution : 2023-04-11
Collection : Management for Professionals
PDF, ePub

73,84 €
Télécharger le livre : Blockchain Driven Supply Chain Management
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Blockchain Driven Supply Chain Management
Muhammad Shujaat Mubarik , Muhammad Shahbaz
The book aims to present a multi-dimensional view on the blockchain-driven supply chain management and its linkage with open innovation, digital technologies, supply chain sustainability, mapping, visibility, and resilience. It offers topic from three important themes:...

Editeur : Springer
Parution : 2023-04-04
Collection : Management for Professionals
PDF, ePub

63,29 €
Télécharger le livre : Hybrid Annuity Model (HAM) of Hybrid Public-Private Partnership Projects
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Hybrid Annuity Model (HAM) of Hybrid Public-Private Partnership Projects
Puneet Agrawal , Shuchi Agrawal , Abhinav Mittal
This book analyses several aspects of Hybrid Annuity Model (HAM), a form of hybrid public-private partnership (PPP) for development of roads sector in India. The book covers contractual, financing, taxation and accounting aspects of the HAM based PPP projects in India...

Editeur : Springer
Parution : 2023-03-31
Collection : Management for Professionals
PDF, ePub

63,29 €
Télécharger le livre : Digital Pricing
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Digital Pricing
Frank Frohmann
This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples.This...

Editeur : Springer
Parution : 2023-03-03
Collection : Management for Professionals
PDF, ePub

63,29 €
Télécharger le livre : Methodology for Digital Transformation
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Methodology for Digital Transformation
Xiaodong Ma
This book focuses on why and how to achieve digital transformation for enterprises and organizations by introducing cases in China. Its purpose is to highlight the importance and improve the understanding for digital transformation and related issues, like human...

Editeur : Springer
Parution : 2023-02-25
Collection : Management for Professionals
PDF, ePub

68,56 €
Télécharger le livre : Co-Creation Mindset
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Co-Creation Mindset
Georg Michalik
Co-creation is a major trend in management, yet no one seems to truly know what it is. With numerous examples and a Q&A section, this book explains exactly what co-creation is and how it differs from other forms of collaboration. To do so, it covers three main...

Editeur : Springer
Parution : 2023-01-09
Collection : Management for Professionals
PDF, ePub

58,01 €
Télécharger le livre : Lean Management for Small and Medium Sized Enterprises
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Lean Management for Small and Medium Sized Enterprises
Kalyana C. Chejarla , Ganesh Mahadevan
This book provides a step-by-step guide to implementing lean at SMEs using an approach that has been tested and fine-tuned at over a hundred organizations across India, South East Asia and the Middle East. The book approaches Lean through an implementation project cycle...

Editeur : Springer
Parution : 2022-11-10
Collection : Management for Professionals
PDF, ePub

68,56 €
Télécharger le livre : Revenue Management in the Lodging Industry
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Revenue Management in the Lodging Industry
Ben Vinod
This book provides an end-to-end view of revenue management in the hospitality industry.  The book highlights the origins of hotel reservations systems and revenue management, challenges unique to hotels, revenue management models, new generation retailing, and...

Editeur : Springer
Parution : 2022-10-31
Collection : Management for Professionals
PDF, ePub

68,56 €
Télécharger le livre : Agile Marketing Performance Management
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Agile Marketing Performance Management
Markus Hoyer , Matthias Rasztar , Claudio Righetti , Sascha Stürze
This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory,...

Editeur : Springer
Parution : 2022-10-29
Collection : Management for Professionals
PDF, ePub

58,01 €
Télécharger le livre : Marketing to the Aging Population
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Marketing to the Aging Population
George P. Moschis
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights...

Editeur : Springer
Parution : 2022-10-06
Collection : Management for Professionals
PDF, ePub

84,39 €
Télécharger le livre : Data-driven Retailing
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Data-driven Retailing
Louis-Philippe Kerkhove
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and...

Editeur : Springer
Parution : 2022-10-05
Collection : Management for Professionals
PDF, ePub

52,74 €
Télécharger le livre : The Neurology of Business
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The Neurology of Business
Mark Kyburz , Martin Pfiffner
This book describes the neurology of a business as a new dimension of organization and as a basis for success in a complex world. Comparing organizations with living organisms, it places an organization’s neurology (control and communication) as a third dimension beside...

Editeur : Springer
Parution : 2022-09-28
Collection : Management for Professionals
PDF, ePub

52,74 €
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